In 2023, the search advertising spending per internet user in Europe amounted to 77.9 U.S. dollars, with around 50 U.S. dollars directed to desktop devices and 28 U.S. dollars on mobile devices. By 2028, average spending on search advertising per user is expected to reach 107.7 U.S. dollars, with around 63.3 U.S. dollars on desktop.
Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars)
Other statistics that may interest you Online search market in Europe
Benchmark
5
- Basic Statistic Global market share of leading search engines 2015-2024
- Basic Statistic Leading search engines in Europe 2015-2024, by market share
- Basic Statistic Leading mobile search engines in Europe 2015-2024, by market share
- Basic Statistic Leading desktop search engines in Europe 2015-2024, by market share
- Basic Statistic Leading tablet search engines in Europe 2015-2024, by market share
Leading companies
8
- Basic Statistic Distribution of Bing.com traffic 2023, by country
- Basic Statistic DuckDuckGo search market share 2019-2024, by selected regions and countries
- Premium Statistic Distribution of Ecosia.org traffic 2024, by country
- Basic Statistic Ecosia search engine market share 2019-2024, by select regions and countries
- Basic Statistic Distribution of Google.com traffic 2023, by country
- Basic Statistic Distribution of Yahoo.com traffic 2024, by country
- Premium Statistic Distribution of search.yahoo.com traffic 2024, by country
- Premium Statistic Distribution of Yandex.com traffic 2024, by country
Benelux
8
- Premium Statistic Most used search engines by brand in Belgium 2022
- Premium Statistic Most used search engines by brand in the Netherlands 2024
- Premium Statistic Leading search engines in Belgium 2018-2024, by market share
- Premium Statistic Leading search engines in Luxembourg 2018-2024, by market share
- Premium Statistic Leading search engines in the Netherlands 2018-2024, by market share
- Basic Statistic Leading Belgium Google search queries 2023
- Basic Statistic Leading Luxembourg Google search queries 2023
- Basic Statistic Leading Netherlands Google search queries 2023
France
5
- Premium Statistic Most used search engines by brand in France 2024
- Premium Statistic Leading search engines in France 2018-2024, by market share
- Basic Statistic Leading mobile search engines in France 2024, by market share
- Basic Statistic Leading desktop search engines in France 2024, by market share
- Premium Statistic Leading France Google search queries 2023
Germany
5
- Premium Statistic Most used search engines by brand in Germany 2024
- Premium Statistic Leading search engines in Germany 2018-2024, by market share
- Premium Statistic Leading mobile search engines in Germany 2024, by market share
- Premium Statistic Leading desktop search engines in Germany 2024, by market share
- Basic Statistic Leading Germany Google search queries 2023
Italy
5
- Premium Statistic Most used search engines by brand in Italy 2024
- Premium Statistic Leading search engines in Italy 2018-2024, by market share
- Basic Statistic Leading desktop search engines in Italy 2024, by market share
- Basic Statistic Leading mobile search engines in Italy 2024, by market share
- Basic Statistic Leading Italy Google search queries 2023
Nordics
8
- Premium Statistic Most used search engines by brand in Denmark 2022
- Premium Statistic Most used search engines by brand in Norway 2022
- Premium Statistic Most used search engines by brand in Sweden 2024
- Basic Statistic Leading search engines in Denmark 2024, by market share
- Basic Statistic Leading search engines in Norway 2024, by market share
- Basic Statistic Leading search engines in Sweden 2024, by market share
- Premium Statistic Leading Denmark Google search queries 2023
- Basic Statistic Leading Norway Google search queries 2023
Spain
5
- Premium Statistic Most used search engines by brand in Spain 2024
- Basic Statistic Leading search engines in Spain 2024, by market share
- Premium Statistic Leading mobile search engines in Spain 2024, by market share
- Premium Statistic Leading desktop search engines in Spain 2024, by market share
- Basic Statistic Leading Spain Google search queries 2023
Search advertising
7
- Premium Statistic Search ad spend in Europe 2013-2023
- Premium Statistic Digital ad spending in Europe 2023, by format
- Premium Statistic Growth of search ad spend in Europe 2012-2023
- Premium Statistic Digital Market Outlook: digital search ad spend in European countries 2022
- Premium Statistic Search advertising spending in Europe 2017-2023, by device
- Premium Statistic Europe: search ad spending per internet user 2017-2028, by device
- Premium Statistic GoogleAds CPC in Europe 2023, by country
Spotlight: right to be forgotten (RTBF)
7
- Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022
- Basic Statistic Right to be forgotten (RTBF) requests growth in Europe 2016-2022
- Basic Statistic Right to be forgotten (RTBF) cumulative requests in Europe 2015-2022, by region
- Basic Statistic Right to be forgotten (RTBF) cumulative requests in Europe 2015-2022, by country
- Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022, by country
- Basic Statistic Right to be forgotten (RTBF) request density in Europe 2015-2022, by country
- Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2022, by platform
Further Content: You might find this interesting as well
Statista. (November 1, 2023). Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe
Statista. "Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars)." Chart. November 1, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe
Statista. (2023). Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe
Statista. "Average Digital Search Advertising Spending per Internet User in Europe from 2017 to 2028, by Device (in U.S. Dollars)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe
Statista, Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars) Statista, https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe (last visited October 31, 2024)
Average digital search advertising spending per internet user in Europe from 2017 to 2028, by device (in U.S. dollars) [Graph], Statista, November 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1392799/search-ad-revenue-per-internet-user-device-digital-market-outlook-europe