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Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)

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Leading TV advertisers during the NCAA championship 2017 The statistic presents advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million U.S. dollars on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The statistic presents advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million U.S. dollars on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.
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Release date
March 2018
Region
United States
Survey time period
2017
Special properties
figures reflect national TV only and include all pre-game, game and post-game programming

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