During the NCAA Men's Basketball Championship in 2019, the Coca-Cola Company spent 31 million U.S. dollars on TV advertising, ranking 5th among other prominent brands. General Motors spent the most and promotional activities during the broadcast of March Madness, at 75 million U.S. dollars.
Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)
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Kantar Media. (February 27, 2020). Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar Media. "Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)." Chart. February 27, 2020. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar Media. (2020). Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar Media. "Advertising Spending of Leading Tv Advertisers during The Ncaa Men's Basketball Championship (March Madness) in 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar Media, Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/ (last visited May 26, 2022)