The statistic presents advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million U.S. dollars on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.
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Leading TV advertisers during the NCAA championship 2017
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Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
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The statistic presents advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million U.S. dollars on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.
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The statistic presents advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million U.S. dollars on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- figures reflect national TV only and include all pre-game, game and post-game programming
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- figures reflect national TV only and include all pre-game, game and post-game programming
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