Influence Black Friday discount on purchasing behavior in the Netherlands 2019

Do high Black Friday discounts influence people in the Netherlands to buy things they normally would not buy? 16 percent of respondents taking part in this survey stated that this was the case for them. Noord-Brabant counted most impulse shoppers, at over 20 percent. By comparison, in neighboring province Zeeland, only three percent of survey participants answered to buy things they do not need on Black Friday.

Do you agree with the statement: "Because of the (high) discounts on Black Friday I buy/order things I normally would not buy/order"?

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Release date

November 2019



Survey time period


Number of respondents

1,096 respondents

Method of interview

Online panel

Supplementary notes

This statement was phrased by the source as follows: "De (hoge) kortingen tijdens Black Friday zorgen ervoor dat ik dingen koop/bestel die ik anders niet zou kopen/bestellen" (English: Because of the (high) discounts on Black Friday I buy/order things I normally would not buy/order)

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Statistics on "Black Friday in the Netherlands"

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