Programmatic DOOH ad spend in the U.S. 2019-2022

Published by
J. G. Navarro,
Apr 4, 2023
In 2020, spending on programmatically traded digital out-of-home (DOOH) advertising in the United States was estimated to amount to roughly 180 million U.S. dollars. Total DOOH ad spend in the country was valued at 2.72 billion U.S. dollars that year.

Programmatic digital out-of-home advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars)

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Release date

August 2020

Region

United States

Survey time period

2019

Special properties

digital out-of-home ads transacted and fulfilled via automation

Supplementary notes

* Forecast.

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Statistics on " Digital out-of-home (DOOH) advertising worldwide "

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Overview

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Market leaders

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Consumers' and marketers' perspective

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Spotlight: prDOOH

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Topics

Digital out-of-home advertising worldwideDigital advertising in the U.S.Outdoor advertising worldwideDigital advertising in Latin AmericaProgrammatic advertising in the United States
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