Global IAP revenue of Tencent's WeChat 2015-YTD 2025

Published by
Lai Lin Thomala
,
Aug 4, 2025

WeChat's global in-app purchase revenue reached

*****
million U.S. dollars from January 1 to July 31, 2025. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

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Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars)

CharacteristicRevenue in million U.S. dollars
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Statistic: Global in-app purchase revenue of Tencent's WeChat from 2015 to YTD 2025* (in million U.S. dollars)

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Source

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AppMagic

Release date

August 2025

Region

Worldwide

Survey time period

2015 to YTD 2025

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

* The source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g., Huawei AppGallery, Tencent My App, Oppo Software Store) are not included in the calculation, Thus, the IAP values shown here are the minimum estimations.

The figures are estimates of developer earnings from IAP and do not include ad revenue, web shop spend, or Apple and Google’s 30% cut.

The source has revised some of the previous figures .

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