iOS subscription apps global install rate 2022-2023

Published by
Christy Tila
,
Nov 27, 2025
In April 2023, install rates for overall iOS apps using subscriptions were down to
****
percent, an increase of
***
percent compared to January 2022. iOS subscription gaming app installs registered an install rate of approximately
***
percent in April 2023. The App Tracking Transparency (ATT) protocol introduced by Apple at the end of April 2021 might have impacted reporting on app install trends as users were able to decide whether to share their data with app publishers.
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iOS mobile subscription apps installs worldwide from October 2022 to April 2023

CharacteristicAll categoriesGaming
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Showing entries 1 to 7 (7 entries in total)
Statistic: iOS mobile subscription apps installs worldwide from October 2022 to April 2023

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Release date

June 2022

Region

Worldwide

Survey time period

October 2022 to April 2023

Special properties

iOS apps

Supplementary notes

Data for missing months available in the original report.
Subscription apps recording a minimum of 3,000 installs per month

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Subscription appsMobile app usageApp storesMobile app monetizationGaming monetization
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