Instagram: global content performance 2022, by type

Published by
Stacy Jo Dixon
,
Jun 26, 2025

In July 2022, the most popular type of content on Instagram was

******
, with
****
percent of all content being of this form.
*********
were the second most popular form of content, accounting for
****
percent of content on the platform. In terms of reach and likes,
*****
were the most successful during the measured period, accounting for
****
percent, and
****
percent, respectively. Additionally,
*******
were the most likely type of content to receive engagement in the form of comments.
*****
accounted for just
***
in every
****
pieces of content on Instagram, and gained the
*****
amount of user engagement.

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Distribution of Instagram content performance worldwide as of July 2022, by content type

CharacteristicImageCarouselReelsVideo
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of Instagram content performance worldwide as of July 2022, by content type

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Release date

August 2022

Region

Worldwide

Survey time period

July 2022

Special properties

based on the analysis of 77.6 million Instagram posts

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