According to a study conducted in 2022, Instagram reels achieved a reach of 85.5 percent on accounts with between ten thousand and fifty thousand followers. Overall, posts on Instagram reached 20.6 percent of followers, and stories reached just 3.5 percent.
Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format
Characteristic
Average reach
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Metricool. (September 12, 2022). Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/
Metricool. "Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format." Chart. September 12, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/
Metricool. (2022). Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/
Metricool. "Reach of Instagram Content for Accounts with 10k to 50k Followers as of June 2022, by Format." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/
Metricool, Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format Statista, https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/ (last visited July 27, 2024)
Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format [Graph], Metricool, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1356221/instagram-content-reach-accounts-up-to-fifty-thousand-followers-by-type/