Instagram: content reach for accounts with 10k to 50k followers 2022, by type

Published by S. Dixon, Jan 2, 2023
According to a study conducted in 2022, Instagram reels achieved a reach of 85.5 percent on accounts with between ten thousand and fifty thousand followers. Overall, posts on Instagram reached 20.6 percent of followers, and stories reached just 3.5 percent.

Reach of Instagram content for accounts with 10k to 50k followers as of June 2022, by format

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Release date

September 2022

Region

Worldwide

Survey time period

June 2022

Special properties

185,671 Instagram accounts, 279,479 Instagram reels, 1,856,089 Instagram posts, and 6,761,264 Instagram stories

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Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

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Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
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