Instagram: content reach for accounts with 500 to 2k followers 2022, by content type

Published by S. Dixon, Jan 2, 2023
According to a study conducted in 2022, Instagram reels were the most effective type of publication on the platform for accounts with between five hundred and two thousand followers. Reels had a reach rate of over 150 percent, whilst posts and stories achieved a rate of 27 percent and 11 percent, respectively.

Reach of Instagram content for accounts with between with 500 to 2k followers as of June 2022, by content format

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Release date

September 2022

Region

Worldwide

Survey time period

June 2022

Special properties

185,671 Instagram accounts, 279,479 Instagram reels, 1,856,089 Instagram posts, and 6,761,264 Instagram stories

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Statistics on " Instagram "

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Statistics on Instagram

Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

Further related statistics

21

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Topics

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