Consumer interest in BNPL and credit cards during holiday shopping worldwide 2022
Klarna is especially used in Europe as opposed to other parts of the world, whilst the use of credit cards is relatively uncommon in Europe.
Demand for interest-free BNPL options for holiday shopping is higher than that of credit cards for 16 out of 17 surveyed countries. This according to a 2022 survey submitted by Klarna - although it states the consumers asked included both users and non-users of this particular buy now, pay later app. On average, 46 percent of global consumers preferred BNPL in comparison to a quarter of consumers who said they would opt for credit cards. Several things should be noted, however. First, the question specifically asked for "interest-free" BNPL. Second,