The expenditure on television advertising in the healthcare category in South Korea increased by 13.94 percent in 2021. At 1.62 billion U.S. dollars, the advertising spending thereby reached its highest value in the observed period. For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the healthcare category on television, the ad expenditure in the healthcare category on radio as well as on magazines was considerably lower.
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Healthcare advertising spending on television in South Korea from 2019 to 2021
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
2021
1.62
2020
1.43
2019
1.22
00.250.50.7511.251.51.752
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Nielsen. (December 16, 2022). Healthcare advertising spending on television in South Korea from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 16, 2025, from https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/
Nielsen. "Healthcare advertising spending on television in South Korea from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 16, 2025. https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/
Nielsen. (2022). Healthcare advertising spending on television in South Korea from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 16, 2025. https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/
Nielsen. "Healthcare Advertising Spending on Television in South Korea from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/
Nielsen, Healthcare advertising spending on television in South Korea from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/ (last visited August 16, 2025)
Healthcare advertising spending on television in South Korea from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355010/healthcare-ad-spend-television-south-korea/
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