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The sorting function facilitates quick content discovery for online shoppers. As a result, each sorting type has a distinct influence on conversion rates. In 2022, the sorting method that yielded the most significant impact on conversions was sorting by the highest rating, leading to an increase of over
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percent. Following was sorting by most recent comments, contributing to a conversion lift of nearly
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percent. Conversely, understanding the factors behind lower ratings was also instrumental in helping consumers in their decision-making process.
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Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type
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PowerReviews. (March 28, 2023). Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type [Graph]. In Statista. Retrieved November 16, 2025, from https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. "Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type." Chart. March 28, 2023. Statista. Accessed November 16, 2025. https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. (2023). Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type. Statista. Statista Inc.. Accessed: November 16, 2025. https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews. "Conversion Lift among Visitors to E-commerce Sites Worldwide in 2022, by Top Review Sorting Type." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
PowerReviews, Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type Statista, https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/ (last visited November 16, 2025)
Conversion lift among visitors to e-commerce sites worldwide in 2022, by top review sorting type [Graph], PowerReviews, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1388329/conversion-lift-worldwide-review-sorting-type/
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