Verizon's consolidated revenue worldwide 2010-2019, by quarter

In the third quarter of 2019, Verizon Communications’ consolidated revenue was almost 32.9 billion U.S. dollars. Since 2013, Verizon's annual operating revenue has exceeded 120 billion U.S. dollars every year and is on pace for that mark in 2019 as well.

Verizon’s place in the market

Verizon is one of the largest players on the United States telecommunications market today, next to companies such as AT&T, T-Mobile US, and Verizon. Most the company’s revenue is generated through its wireless services, the amounts of which have grown substantially since 2010. This main business segment generated roughly three times the amount of the wireline segment in 2018. Over the past seven years, Verizon and AT&T have been joint wireless carrier market leaders, each holding a share of 30 percent or more of subscriptions in the United States.

Verizon’s key performance indicators

ARPU (average revenue per user) and churn rate are key performance indicators in the telecommunication services industry, as they allow for comparisons between market competitors. Verizon had an average revenue of about 42.5 U.S. dollars per user in the second quarter of 2018. This ARPU was almost a dollar higher than that of Sprint and T-Mobile US.

Where Verizon outshines its competitors, is in the churn rate: Verizon has had the lowest average monthly churn rate of all major telecommunications companies over the past five years, consistently remaining under 1.5 percent. The churn rate refers to the average percentage of people who put an end to their monthly subscription-based service offered by a company. This key figure is also useful for analyzing the health and loyalty of the of the subscriber base towards the company.