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Content marketing challenges in the United Kingdom (UK) 2013-2015

Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015

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Sources

Release date

December 2015

Region

United Kingdom

Survey time period

2013 to 2015

Number of respondents

133*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133.
** In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.

Data for years previous to 2015 were published in earlier editions of the report.

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