Content marketing challenges in the United Kingdom (UK) 2013-2015

Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015

Content marketing challenges in the United Kingdom (UK) 2013-2015 This statistic ranks the challenges faced by content marketers in the United Kingdom (UK) by the share of marketers that faced these challenges from 2013 to 2015. Of respondents, 61 percent cited producing engaging content as a challenge to their content marketing success in 2015.
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Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015

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201320142015
Producing the kind of content that engages44%51%61%
Producing content consistently-46%58%
Inability to measure content effectiveness28%40%58%
Measuring the ROI of content marketing program--49%
Producing a variety of content33%34%40%
Lack of knowledge and training25%27%32%
Lack of budget38%46%26%
Finding trained content marketing professionals14%27%24%
Lack of integration across marketing23%26%22%
Lack of buy-in / vision22%18%19%
Technology-related challenges-29%18%
Producing enough content46%--
Lack of integration across HR11%--
Lack of time66%--
Inability to collect information from SMEs14%--
201320142015
Producing the kind of content that engages44%51%61%
Producing content consistently-46%58%
Inability to measure content effectiveness28%40%58%
Measuring the ROI of content marketing program--49%
Producing a variety of content33%34%40%
Lack of knowledge and training25%27%32%
Lack of budget38%46%26%
Finding trained content marketing professionals14%27%24%
Lack of integration across marketing23%26%22%
Lack of buy-in / vision22%18%19%
Technology-related challenges-29%18%
Producing enough content46%--
Lack of integration across HR11%--
Lack of time66%--
Inability to collect information from SMEs14%--
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This statistic ranks the challenges faced by content marketers in the United Kingdom (UK) by the share of marketers that faced these challenges from 2013 to 2015. Of respondents, 61 percent cited producing engaging content as a challenge to their content marketing success in 2015.
Show more
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