Revenue share of lululemon worldwide 2012-2024, by sales channel

Published by
Kasia Davies,
May 7, 2025

In the financial year of 2024, the global net revenue share generated from lululemon's direct-to-consumer segment was slightly over 43 percent, just a few percentage points less than the revenue generated from stores. This demonstrates a change in spending patterns since the COVID-19 pandemic, when the company's net direct-to-consumer revenue increased considerably in comparison to the revenue generated by its stores.

Net revenue share of lululemon athletica worldwide from the fiscal year of 2012 to 2024, by channel

CharacteristicCompany-operated storesDirect-to-consumerOther
2024 47.3% 43.17% 9.54%
2023 45.86% 44.82% 9.33%
2022 45% 45.6% 9.4%
2021 45.1% 44.4% 10.5%
2020 37.7% 51.9% 10.4%
2019 62.9% 28.6% 8.6%
2018 64.7% 26.1% 9.2%
2017 69.3% 21.8% 8.9%
2016 72.7% 19.3% 8%
2015 73.6% 19.5% 6.9%
2014 75% 17.9% 7.1%
2013 77.3% 16.5% 6.2%
2012 79.6% 14.4% 6%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Net revenue share79.6%79.6%77.3%77.3%75%75%73.6%73.6%72.7%72.7%69.3%69.3%64.7%64.7%62.9%62.9%37.7%37.7%45.1%45.1%45%45%45.86%45.86%47.3%47.3%14.4%14.4%16.5%16.5%17.9%17.9%19.5%19.5%19.3%19.3%21.8%21.8%26.1%26.1%28.6%28.6%51.9%51.9%44.4%44.4%45.6%45.6%44.82%44.82%43.17%43.17%6%6%6.2%6.2%7.1%7.1%6.9%6.9%8%8%8.9%8.9%9.2%9.2%8.6%8.6%10.4%10.4%10.5%10.5%9.4%9.4%9.33%9.33%9.54%9.54%Company-operated storesDirect-to-consumerOther2012201320142015201620172018201920202021202220232024
0%25%50%75%100%125%

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Release date

2025

Region

Worldwide

Survey time period

2012 to 2024*

Supplementary notes

*The company's financial year 2024 ended February 2, 2025.

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