This statistic presents online consumers' confidence about the extent of digital privacy as of April 2014. During a survey of UK and U.S. consumers, it was found that 39 percent of respondents believed only up to ten percent of their personal data to still be private.
If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private?
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Statistics on Online privacy in the United Kingdom (UK)
Overview in Europe and the UK
3
GDPR
7
- Basic Statistic Largest fines issued for violations of GDPR as of 2022
- Premium Statistic Europe: cases of non-compliance to GDPR 2019, by type
- Premium Statistic Awareness about GDPR in Europe 2019, by country
- Premium Statistic GDPR compliance among European small businesses 2019
- Premium Statistic GDPR compliance spending among European small businesses 2019
- Premium Statistic Areas of investments for the GDPR compliance among UK companies 2019
- Premium Statistic Share of websites with consent management platforms (CMP) in the UK 2019
Consumer data and marketing
8
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Premium Statistic Sharing personal data: incentives for consumers in the UK 2019
- Premium Statistic Types of personal data consumers would be most willing to sell to companies UK 2020
- Premium Statistic UK consumers not willing to sell their personal data 2020, by age group
- Premium Statistic Share of UK consumers taking action to limit sharing personal data 2019, by age group
User awareness and concern
8
- Premium Statistic Concerns regarding the protection of personal information in the UK 2021
- Basic Statistic Trust in organizations storing and using personal information in the UK 2017-2020
- Premium Statistic Trust in various organizations to use personal data ethically in the UK 2019, by age
- Premium Statistic Most important rights regarding personal data held by companies in the UK in 2021
- Premium Statistic Consumer understanding of personal data use by companies in the UK, 2021
- Premium Statistic Reasons for low levels of trust in handling of personal data by companies UK 2021
- Premium Statistic Measures that would increase trust in UK companies handling personal data 2021
- Premium Statistic Data which UK citizens do not believe social media companies are collecting in 2020
Spotlight: online privacy during the COVID-19 pandemic
5
- Basic Statistic Cumulative downloads of the NHS COVID-19 app in England and Wales 2021
- Premium Statistic Public opinion on contact tracing in relation to privacy in the UK in 2020, by age
- Premium Statistic COVID-19: Change in trust regarding the handling of personal data in the UK 2020
- Premium Statistic Importance of open access to data about COVID-19 in the UK in May 2020
- Premium Statistic Public opinion on government's data strategy in relation to COVID-19 in the UK 2020
Further related statistics
13
- Online consumer confidence in total digital privacy 2014
- Managing data privacy on connected devices in the United Kingdom (UK) 2014
- Attitudes to online privacy in the United Kingdom (UK) as of October 2013
- Changing consumer behavior as a result of data breaches in the UK 2014-2015
- U.S. perception on granting mobile apps location access 2019, by age
- Increasing digital privacy concern APAC 2015 by country or region
- Public opinion on control over personal data provided online in Luxembourg 2015
- Views on likelihood of personal data leak on internet India 2019
- Public opinion on control over personal data provided online in Sweden 2015
- Most common causes of data breaches in Italy 2017
- Share of mobile users who shared their birthday online Japan 2019, by age
- Peru: trust levels in selected private personal data collectors 2019
- Share of mobile users who shared their e-mail address online Japan 2019, by age
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Statistics
- Online consumer confidence in total digital privacy 2014
- Managing data privacy on connected devices in the United Kingdom (UK) 2014
- Attitudes to online privacy in the United Kingdom (UK) as of October 2013
- Changing consumer behavior as a result of data breaches in the UK 2014-2015
- U.S. perception on granting mobile apps location access 2019, by age
- Increasing digital privacy concern APAC 2015 by country or region
- Public opinion on control over personal data provided online in Luxembourg 2015
- Views on likelihood of personal data leak on internet India 2019
- Public opinion on control over personal data provided online in Sweden 2015
- Most common causes of data breaches in Italy 2017
- Share of mobile users who shared their birthday online Japan 2019, by age
- Peru: trust levels in selected private personal data collectors 2019
- Share of mobile users who shared their e-mail address online Japan 2019, by age
Accenture. (May 23, 2014). If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private? [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/
Accenture. "If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private?." Chart. May 23, 2014. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/
Accenture. (2014). If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private?. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/
Accenture. "If You Believe That Total Data Privacy Is a Thing of The Past, Then What Percentage of Your Data Do You Believe Is Still Private?." Statista, Statista Inc., 23 May 2014, https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/
Accenture, If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private? Statista, https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/ (last visited March 28, 2023)
If you believe that total data privacy is a thing of the past, then what percentage of your data do you believe is still private? [Graph], Accenture, May 23, 2014. [Online]. Available: https://www.statista.com/statistics/308692/extent-of-digital-privacy-consumers/