Effectiveness of nonprofit content marketing tactics in North America 2015

This graph presents the assessment of various content marketing tactics among nonprofit marketers in North America as of August 2015. During the survey, 77 percent of the respondents stated they believed in-person events were an effective nonprofit marketing tactic.

How effective are the following content marketing tactics for nonprofit marketing?

Share of respondents
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Sources

Release date

November 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

404 nonprofit marketers of of which 307 using content marketing

Special properties

among nonprofit marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How effective are the following tactics that you use?"
Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”
Tactics shown are the ones that more than 50% nonprofit marketers said are effective.

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Statistics on "Content marketing"

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