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Global celebrity social media audience reach 2014, by income

This statistic presents the percentage of internet users worldwide who stated following celebrities was a key reason for using social media as of 4th quarter 2014, sorted by income group. During the survey period it was found that 18 percent of internet users in the top income group were using social networks for this reason.

Share of internet users worldwide who said following celebrities was a key reason for using social media as of 4th quarter 2014, by income

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Source

Release date

February 2015

Region

Worldwide

Survey time period

3rd and 4th quarter 2014

Age group

16 to 64 years

Special properties

Mobile internet users

Supplementary notes

Question: What are your main reasons for using social networking services? To follow celebrities/celebrity news.

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Statistics on "Social media usage worldwide"

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