Smartwatch unit shipments by vendor worldwide 2014-2020

Smartwatch shipments worldwide have been increasing over the last few years . With 7.6 million smartwatch shipments as of the first quarter of 2020, Apple is the leading smartwatch vendor, followed by Samsung with a little under two million-unit shipments.

The Apple Watch

    Only unveiled in 2015, the Apple Watch has revolutionized the smartwatch industry and has currently more than half of the global smartwatch market- making it the leading smartwatch vendor. The device captured over 75 percent of the smartwatch shipments market within its first few months on sale, decreasing the market share of Samsung- the market leader at that time. The Apple Watch has been the market leader since then, with its market share continuing to increase following the launch of the Apple Watch Series 3 in 2017.

Wearable devices: a consumer electronics essential

   Wearable devices come in a wide array of forms and serve different purposes ranging from fashion accessories, fitness trackers, gaming devices, and navigation tools. Wearable devices are quickly becoming an integral segment of the consumer electronics industry with increasing sales and shipments of wearable devices worldwide. Of all wearable devices, smartwatches account for the largest share of end-consumer spendingglobally and is projected to keep growing.

Global smartwatch unit shipments by vendor from the 2Q '14 to 1Q '20 (in millions)*

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Release date

May 2020



Survey time period

2014 to 2020

Supplementary notes

*The source did not publish data for every quarter

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Statistics on "Smartwatches"

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