Forecast of Facebook user numbers in Russia 2017-2025

Facebook is expected to increase its Russian user base in the coming years, to reach 12.1 million users by 2025. This would represent an increase of more than one million users over eight years. The penetration rate is expected to reach 8.33 percent by 2025.

Current use in Russia

Based on the number of users who make at least one public post per month, the use of Facebook is most common in urban regions of Russia. 6.69 percent of the population of Moscow made at least one public post per month in 2019, compared with just 1.2 of the population overall.

 VKontakte: Russia’s answer to Facebook 

    Although the forecast number of Facebook users in Russia is expected to rise, the company will still face strong competition from Facebook look-a-like VKontakte, commonly referred to as VK. VKontakte primarily services the Russian market with a social network that has a very strong resemblance to Facebook both in terms of function, and look-and-feel. VK has undergone significant growth over the past four years, with their user base rising from 43.9 million users in March 2016, to reach 65.2 million users by December 2019. VK’s presence is much smaller outside of Russia, however, with a market share of just 0.06 percent in the United Kingdom. 

Forecast of Facebook user numbers in Russia from 2017 to 2025

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Release date

July 2020



Survey time period

July 2020

Special properties

individuals who use Facebook via any device at least once per month.

Supplementary notes

* Forecasted data.

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