Mobile app user retention rate worldwide 2019, by country

Published by Laura Ceci, Jul 9, 2025
Not all countries can boast the same degree of user retention on day
**
. As of August 2019, Japan's day
**
post-install app retention rate was
***
percent, the largest out of all measured countries. In comparison, China's day
**
app user retention amounted to
***
percent. App retention also varies by vertical, with news apps having the highest one month user retention rate worldwide.
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Global mobile app user retention rate worldwide as of August 2019, by country

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Showing entries 1 to 13 (30 entries in total)
Statistic: Global mobile app user retention rate worldwide as of August 2019, by country

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Release date

November 2019

Region

Worldwide

Survey time period

September 2018 to August 2019

Special properties

992 apps; 349 billion impressions; 5.35 billion clicks; 128 million installs; 21.4 million first-time events; 76.6 million post-install events

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