Types of TV inventory bought programmatically by marketers in the U.S. 2016

Published by Statista Research Department, Jul 20, 2016
This statistic shows the most common types of TV inventory bought programmatically by marketers in the United States in 2016. According to the source, 53 percent of respondents were interested in buying national broadcast networks inventory programmatically in the United States in 2016.

Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016

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Release date

July 2016

Region

United States

Survey time period

March 2016

Number of respondents

215 respondents

Special properties

among professionals involved in purchases of advertising

Method of interview

Online survey

Citation formats
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Programmatic advertising worldwideAdvertising worldwideProgrammatic advertising in the UKAdvertising agencies in the U.S.Marketing technology
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