Twitter users in Sweden 2011-2019

The share of individuals who used Twitter in Sweden grew over the period between 2011 and 2019. Starting from eight percent of users in 2011, the share of Twitter users increased to 24 percent in 2019. The Twitter usage rate peaked in 2017, when 25 percent of the interviewed Swedes reported to be using the platform. In general, social media usage became more popular over the past decade. In 2010, there were 53 percent social media users and in 201+, there were 83 percent.

Which Twitter accounts do Swedes follow?

  The comedian and gamer-commentator Felix Kjellberg, better known as PewDiePie had the most followed Twitter account in Sweden as of April 2019. He was followed by over 17 million people. Second in the ranking came Zlatan Ibrahimovic with nearly six million followers.  

Swedes and Twitter

   Most Swedes reported to be using Twitter several times a day in 2019. Furthermore, a share of 13 percent used the platform several times a week. Regarding purposes of usage , roughly 60 percent of the respondents used Twitter for news that year. Another popular reason to use Twitter was for entertainment, selected by more than half of the interviewed Swedes.

Share of individuals who used Twitter in Sweden from 2011 to 2019

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Release date

October 2019



Survey time period

2011 to 2019

Number of respondents

2,878 respondents

Age group

12 years and older

Method of interview

Online survey

Supplementary notes

Survey type is online and telephone survey.

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Statistics on "Internet usage in Sweden"

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