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Twitter users in Sweden 2011-2018

Share of individuals who used Twitter in Sweden from 2011 to 2018

by H. Tankovska, last edited Aug 9, 2019
Twitter users in Sweden 2011-2018 The share of individuals who used Twitter in Sweden grew over the period between 2011 and 2018. Starting from eight percent of users in 2011, the share of Twitter users increased to 22 percent in 2018. The Twitter usage rate peaked in 2017, when 25 percent of the interviewed Swedes reported to be using the platform. In general, social media usage became more popular over the past decade. In 2010, there were 53 percent social media users and in 2018, there were 83 percent.
Which Twitter accounts do Swedes follow?

  The comedian and gamer-commentator Felix Kjellberg, better known as PewDiePie had the most followed Twitter account in Sweden as of April 2019. He was followed by over 17 million people. Second in the ranking came Zlatan Ibrahimovic with nearly six million followers.  

Swedes and Twitter

   Most Swedes (26 percent) reported to be using Twitter several times a week in 2017. Furthermore, a share of 20 percent used the platform several times a day. Regarding purposes of usage , more than half of the respondents used Twitter for news that year. Another popular reason to use Twitter was for entertainment, selected by 39 percent of the interviewed Swedes.
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Share of individuals who used Twitter in Sweden from 2011 to 2018

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