This statistic displays the share of respondents that expected an increase in programmatic advertising in Europe in 2016, broken down by stakeholder type. That year, advertisers were most optimistic with 99 percent expecting an increase in programmatic trading in the following year.
Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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IAB Europe. (June 21, 2016). Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. "Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type." Chart. June 21, 2016. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. (2016). Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. "Share of Respondents That Expected An Increase in Programmatic Advertising over The next 12 Months in Europe in 2016, by Stakeholder Type." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe, Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type Statista, https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/ (last visited September 20, 2024)
Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/