Expected increase in programmatic advertising in Europe 2016, by stakeholder type

This statistic displays the share of respondents that expected an increase in programmatic advertising in Europe in 2016, broken down by stakeholder type. That year, advertisers were most optimistic with 99 percent expecting an increase in programmatic trading in the following year.

Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type

Share of respondents
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Source

Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

839 respondents

Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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