Share of Instagram users in Poland 2022, by age

According to the source, there were 11.9 million Instagram users in Poland as of June 2022, with 35.1 percent of those users being between 18 and 24 years of age.

How popular is Instagram in Poland?

Instagram is one of the leading social media platforms in Poland, with the third highest market share after Facebook and Pinterest. Instagram is mostly used on mobile devices, and its demographic is younger than Facebook’s but older than TikTok’s, dominated by women in every age group. Instagram is one of the most engaging social media, with a long average duration of use and a high level of activity among youth.

Instagram for businesses

The number of social media users in Poland is forecasted to reach 24 million by 2022. As companies increasingly use social media to promote their products, Instagram has proven to be one of the most effective platforms for this – the top influencers can earn good money by working with brands and including product placement in their Instagram posts.