Share of Instagram users in Poland 2023, by age

Published by Małgorzata Puzio, Sep 22, 2023
According to the source, there were over 12.7 million Instagram users in Poland as of July 2023, with 33.4 percent of those users being between 18 and 24 years of age.

How popular is Instagram in Poland?

Instagram is one of the leading social media platforms in Poland, with the third highest market share after Facebook and Pinterest. Instagram is mostly used on mobile devices, and its demographic is younger than Facebook’s but older than TikTok’s, dominated by women in every age group. Instagram is one of the most engaging social media, with a long average duration of use and a high level of activity among youth.

Instagram for businesses

The number of social media users in Poland is forecasted to reach almost 33 million by 2027. As companies increasingly use social media to promote their products, Instagram has proven to be one of the most effective platforms for this – the top influencers can earn good money by working with brands and including product placement in their Instagram posts.

Share of Instagram users in Poland as of July 2023, by age of users

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Release date

September 2023

Region

Poland

Survey time period

July 2023

Number of respondents

12,265,800 respondents

Age group

13 years and older

Supplementary notes

Date of release is date of access.

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