Designer fashion company effective advertising methods in South Korea 2017

Most effective marketing strategies of South Korean designer fashion enterprises as of November 2017

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Release date

December 2017

Region

South Korea

Survey time period

August 7, 2017 to November 24, 2017

Number of respondents

408 respondents

Special properties

Based on complete enumeration from 722 fashion enterprises*

Method of interview

Face-to-face interview, online survey

Supplementary notes

*Limited to designer fashion enterprises and their chief designers who are the members of the Council of Fashion Designers of Korea that have participated in the government-supported projects related to designer fashion industry for the last three years.

According to the source, 'designer fashion industry' is defined as an industry consisting of designer-centered fashion goods manufacturing companies that have a unique identity of their own, produce independent flagship collections and diffusion lines, and present products via fashion shows or exhibitions.

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