This graph displays the product categories that French consumers stated purchasing after having seen these products mentioned by influencers in 2018. It appears that 52 percent of the respondents declared often buying hygiene or beauty products mentioned by influencers.
Product categories mentioned by influencers and then purchased by consumers in France in 2018
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Statistics on Social media influencers in France
Profile and income of influencers
5
- Premium Statistic Social media influencers' average age in France 2020, by social network
- Premium Statistic Social media influencers in France 2017-2020, by age
- Premium Statistic Social media influencers in France 2020, by gender
- Premium Statistic Professional situation of French influencers in 2020
- Premium Statistic Annual income of influencers from social networks in France 2017-2020
Engagement and social media posts
8
- Premium Statistic Share of social media influencers in France 2017-2019, by number of followers
- Premium Statistic Social media platforms where influencers get the most engagement in France 2019
- Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020
- Premium Statistic Topics covered by social media influencers in France 2017-2020
- Premium Statistic French influencers' views on their role as an influencer 2020
- Premium Statistic Topic category covered by social media influencers in France 2020, by follower size
- Premium Statistic Preferred media platforms of French marketers and influencers in 2021
- Premium Statistic Practice changes for French influencers due to the COVID-19 crisis 2020
Partnerships and remuneration
8
- Premium Statistic Most popular Instagram fashion pages cooperating with influencers in France Q1 2021
- Premium Statistic Type of partnerships preferred by marketers in France 2021
- Premium Statistic Networks most used for partnership requests among influencers in France 2017-2020
- Premium Statistic Share of partnerships offering a remuneration to influencers in France 2017-2020
- Premium Statistic Influencers' earnings from brand partnerships in France 2017-2020
- Premium Statistic French influencer estimation of COVID-19 impact on partnership requests and pay 2020
- Premium Statistic Reasons for French influencers to decline a partnership 2020
- Premium Statistic Unsuitable values for French influencers that make them decline a partnership 2020
Follower profiles and attitudes
6
- Premium Statistic Share of French female buyers following influencers 2020, by category
- Premium Statistic Share of French male buyers following influencers 2019, by category
- Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020
- Premium Statistic Instagram influencers topic trends during Covid-19 France 2020, by average increase
- Premium Statistic Share of French buyers following fashion influencers by gender 2018-2020
- Premium Statistic Useful shopping incentives on social media in 2020, according to French employees
Influencers on Instagram
8
- Premium Statistic Most popular French-language Instagram influencers worldwide 2021
- Premium Statistic Most popular French fashion and beauty influencers on Instagram 2020
- Premium Statistic Fashion and beauty: influencers with the most followers on Instagram in France 2019
- Premium Statistic Most followed travel influencers on Instagram in France 2019, by number of followers
- Premium Statistic Most followed food related content influencers on Instagram in France 2019
- Premium Statistic Most followed athletes on Instagram in France 2019
- Premium Statistic Most followed musicians on Instagram in France 2019, by number of followers
- Premium Statistic Most followed politicians on Instagram in France 2019, by number of followers
Leading influencers on other social networks
8
- Premium Statistic Distribution of influencers on Twitter in France 2018, by community size
- Basic Statistic Leading French YouTuber channels as of November 2019, by number of subscribers
- Basic Statistic Leading French YouTuber gaming channels as of November 2019, by number of subscribers
- Basic Statistic Leading Twitch streamers in French 2023, by peak viewership
- Premium Statistic Leading influencers and account on TikTok in France 2021, by followers growth
- Premium Statistic Distribution of TikTok influencers' posts by number of followers in France 2020
- Premium Statistic Distribution of TikTok influencers by number of followers in France 2021
- Premium Statistic Fastest growing French TikTok influencers 2021, by engagement rate
Further related statistics
13
- Type of products that French people prefer buying online 2019
- Share of French people using omnichannel purchase options 2021, by type
- Type of products that French people prefer buying in-store 2019
- Delivery option preferred for online Christmas presents purchases in France 2018
- Reasons for purchasing smart speakers among French 2018
- Online shopping: intentional returns in the United Kingdom (UK) 2015/16, by category
- Annual frequency of online fashion shopping in Mexico 2021, by age
- Most popular Canadian product categories purchased by consumers in Canada 2015
- Christmas gifts 2013: how early consumers start buying gifts in the UK
- Method of payment preferred by French people for jewelry purchases 2018
- Average spend per online fashion purchase in Mexico 2021, by gender
- Number of retailers used for non-grocery products in the UK 2015, by age
- Purchase of bulk food products in the past six months among French 1998-2018
Further Content: You might find this interesting as well
Statistics
- Type of products that French people prefer buying online 2019
- Share of French people using omnichannel purchase options 2021, by type
- Type of products that French people prefer buying in-store 2019
- Delivery option preferred for online Christmas presents purchases in France 2018
- Reasons for purchasing smart speakers among French 2018
- Online shopping: intentional returns in the United Kingdom (UK) 2015/16, by category
- Annual frequency of online fashion shopping in Mexico 2021, by age
- Most popular Canadian product categories purchased by consumers in Canada 2015
- Christmas gifts 2013: how early consumers start buying gifts in the UK
- Method of payment preferred by French people for jewelry purchases 2018
- Average spend per online fashion purchase in Mexico 2021, by gender
- Number of retailers used for non-grocery products in the UK 2015, by age
- Purchase of bulk food products in the past six months among French 1998-2018
Wavestone. (March 29, 2019). Product categories mentioned by influencers and then purchased by consumers in France in 2018 [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. "Product categories mentioned by influencers and then purchased by consumers in France in 2018." Chart. March 29, 2019. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. (2019). Product categories mentioned by influencers and then purchased by consumers in France in 2018. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. "Product Categories Mentioned by Influencers and Then Purchased by Consumers in France in 2018." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone, Product categories mentioned by influencers and then purchased by consumers in France in 2018 Statista, https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/ (last visited March 24, 2023)
Product categories mentioned by influencers and then purchased by consumers in France in 2018 [Graph], Wavestone, March 29, 2019. [Online]. Available: https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/