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Products mentioned by influencers that consumers often purchase in France 2018

Published by Statista Research Department, Mar 10, 2023
This graph displays the product categories that French consumers stated purchasing after having seen these products mentioned by influencers in 2018. It appears that 52 percent of the respondents declared often buying hygiene or beauty products mentioned by influencers.

Product categories mentioned by influencers and then purchased by consumers in France in 2018

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Source

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Release date

March 2019

Region

France

Survey time period

2018

Number of respondents

1,000+

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on " Social media influencers in France "

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Statistics on Social media influencers in France

Profile and income of influencers

5

Engagement and social media posts

8

Partnerships and remuneration

8

Follower profiles and attitudes

6

Influencers on Instagram

8

Leading influencers on other social networks

8

Further related statistics

13

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