This graph displays the product categories that French consumers stated purchasing after having seen these products mentioned by influencers in 2018. It appears that 52 percent of the respondents declared often buying hygiene or beauty products mentioned by influencers.
Product categories mentioned by influencers and then purchased by consumers in France in 2018
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Statistics on "Social media influencers in France"
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Wavestone. (March 29, 2019). Product categories mentioned by influencers and then purchased by consumers in France in 2018 [Graph]. In Statista. Retrieved April 08, 2020, from https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. "Product categories mentioned by influencers and then purchased by consumers in France in 2018." Chart. March 29, 2019. Statista. Accessed April 08, 2020. https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. (2019). Product categories mentioned by influencers and then purchased by consumers in France in 2018. Statista. Statista Inc.. Accessed: April 08, 2020. https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone. "Product Categories Mentioned by Influencers and Then Purchased by Consumers in France in 2018." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/
Wavestone, Product categories mentioned by influencers and then purchased by consumers in France in 2018 Statista, https://www.statista.com/statistics/996724/purchase-products-categories-mentioned-by-influencers-france/ (last visited April 08, 2020)
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