Online shops: Amazon shoppers in the United Kingdom

Consumer Insights report

Online shops: Amazon shoppers in the United Kingdom

This report offers the reader a comprehensive overview of Amazon shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in the United Kingdom (''brand users'') against UK online shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Amazon shoppers in the United Kingdom

  • The age distribution of Amazon shoppers and online shoppers overall is fairly similar
  • There is a fairly even split of male and female Amazon shoppers
  • Amazon shoppers have a similar income distribution as online shoppers in general
  • Online shoppers in general and Amazon shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Amazon shoppers and other online shoppers

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