Online shops: Amazon shoppers in Canada

Consumer Insights report

Online shops: Amazon shoppers in Canada

This report offers the reader a comprehensive overview of Amazon shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in Canada (''brand users'') against Canadian online shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online shops: Amazon shoppers in Canada

  • The age distribution of Amazon shoppers and online shoppers overall is fairly similar
  • There is a fairly even split of male and female Amazon shoppers
  • Consumers with a high income make up 38% of Amazon shoppers
  • Online shoppers in general and Amazon shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Amazon shoppers and other online shoppers

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