Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Easter confectionery worldwide - statistics & facts
Seasonal holidays bring peak business for anyone selling confectionery. Regular chocolate and candy get competition in the form of special seasonal products. Bunny and egg-shaped confectionery in special displays appear in the stores of countries celebrating Easter. Despite this well-established routine, companies have not stopped bringing new seasonal offerings to market. Especially in the United Kingdom, innovators do not rest, having made 16 percent of all new Easter chocolate products worldwide in 2022/2023. Chocolate export leader Germany accounted for about half as many new chocolate innovations for Easter.
Easter candy in Europe
In Germany, the production of chocolate bunnies for export exceeds the production for domestic consumption. Germany produces 230 million Easter bunnies, of which 122 million are destined for other markets. Easter is not the biggest seasonal event for chocolate products in France. The over 300 million euros made with the sale of Easter chocolate products pale in comparison to Christmas sales, which are more than double the Easter sales.Easter candy in the United States
When it comes to the size of confectionery markets, the U.S. is the global leader with a market value of around 191 billion U.S. dollars, followed by Japan, China, and India. If consumers' spending plans held true, Easter candy accounted for 3.3 billion U.S. dollars in sales. Broken down to the individual U.S. household, this translates to an average planned spending of 26.31 U.S. dollars. Chocolate eggs are the most popular type of Easter candy, easily beating bunnies and Jelly beans. In the United States, one egg brand reigns supreme on Easter. Among consumers, Reese’s peanut butter eggs are the clear favorite.
