Liquid Refreshment Beverage (LRB) Brands - Statistics & Facts

The liquid refreshment beverage (LRB) market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2015. All five brands combined, held a market share of over 35 percent in the U.S. in 2015. Especially to be emphasized is the performance of the carbonated soft drink Coca-Cola, which accounted for a U.S. market share of 16.5 percent alone. Coca-Cola is owned by The Coca-Cola Company, which is headquartered in Atlanta, GA. The brands’ outstanding performance is more than present among all regions and channels. Coca-Cola is not only listed as the leading LRB in the U.S., it also topped the list of soft drinks brands worldwide in 2016, based on brand value. Additionally, the soft drink brand had the second highest number of fans on its Facebook site.

A big competitor of the Coca-Cola Company in the liquid refreshment beverage business is undoubtedly PepsiCo, Inc., which is based in Purchase, NY. The company owns, among others, the soft drink brands Pepsi and Mountain Dew and the sports drink Gatorade, which were ranked second, third and fifth in the market share ranking of LRB.

About 28 percent of Americans drink soft drinks every day. U.S. consumers love to bring along refreshing soft drinks for their summer road trips. The survey, which was fielded in May 2014, revealed that 16 percent of U.S. respondents consider Pepsi as their favorite soda brand for road trips during summer.



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