Coca-Cola is not only listed as the leading LRB in the U.S., it also topped the list of soft drinks brands worldwide in 2021, based on brand value. Additionally, the soft drink brand had the highest number of fans on its Facebook site. Coca-Cola is owned by The Coca-Cola Company, which is headquartered in Atlanta, GA. The brands’ outstanding performance is more than present among all regions and channels.
A big competitor of the Coca-Cola Company in the liquid refreshment beverage business is undoubtedly PepsiCo, Inc., which is based in Purchase, NY. The company owns, among others, the soft drink brands Pepsi and Mountain Dew and the sports drink Gatorade - the latter lead the market share ranking of LRB.
U.S. consumers love to bring along refreshing soft drinks for their summer road trips. A survey revealed that 16 percent of U.S. respondents consider Pepsi as their favorite soda brand for road trips during summer.
