A big competitor of the Coca-Cola Company in the liquid refreshment beverage business is undoubtedly PepsiCo, Inc., which is based in Purchase, NY. The company owns, among others, the soft drink brands Pepsi and Mountain Dew and the sports drink Gatorade, which were ranked second, third and fifth in the market share ranking of LRB.
About 28 percent of Americans drink soft drinks every day. U.S. consumers love to bring along refreshing soft drinks for their summer road trips. The survey, which was fielded in May 2014, revealed that 16 percent of U.S. respondents consider Pepsi as their favorite soda brand for road trips during summer.