In 2021, the United States was expected to be the largest marketing data market, valued at 24.7 billion U.S. dollars. China ranked second in terms of market size that year. In total, global data market was estimated at 52.3 billion U.S. dollars.
Leading marketing data markets worldwide in 2021, based on value
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
OnAudience. (November 24, 2020). Leading marketing data markets worldwide in 2021, based on value (in million U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/818827/leading-marketing-data-markets-worldwide/
OnAudience. "Leading marketing data markets worldwide in 2021, based on value (in million U.S. dollars)." Chart. November 24, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/818827/leading-marketing-data-markets-worldwide/
OnAudience. (2020). Leading marketing data markets worldwide in 2021, based on value (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/818827/leading-marketing-data-markets-worldwide/
OnAudience. "Leading Marketing Data Markets Worldwide in 2021, Based on Value (in Million U.S. Dollars)." Statista, Statista Inc., 24 Nov 2020, https://www.statista.com/statistics/818827/leading-marketing-data-markets-worldwide/
OnAudience, Leading marketing data markets worldwide in 2021, based on value (in million U.S. dollars) Statista, https://www.statista.com/statistics/818827/leading-marketing-data-markets-worldwide/ (last visited May 28, 2022)
