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Largest marketing data markets worldwide 2021

In 2021, the United States was expected to be the largest marketing data market, valued at 24.7 billion U.S. dollars. China ranked second in terms of market size that year. In total, global data market was estimated at 52.3 billion U.S. dollars.

Leading marketing data markets worldwide in 2021, based on value

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Source

Release date

November 2020

Region

Worldwide

Survey time period

November 2020

Special properties

forecast

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Statistics on "Data usage in marketing and advertising in the U.S."

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