With the EU’s General Data Protection Regulation
becoming legally effective, online marketers
are struggling to cope with the regulations. But not only European online marketing experts have to deal with the new law. Since the internet is a global playground it also affects colleagues in the U.S. In a study by eMarketer
among U.S. online marketing experts, 55 percent agreed that data protection issued to put more emphasis on programmatic-guaranteed ad buying instead of investing in open exchange models.