Subscriptions Lead Digital Content Spending
Digital Content
One way of getting people to pay for digital content is to create a product/service that takes advantage of its digital nature by offering something that no physical product could. Take music streaming services for example: for a modest monthly fee, subscribers get access to millions and millions of songs, creating a service whose advantages clearly outweigh the disadvantage of not owning an actual record, at least for most consumers.
As the following chart, based on data from Statista’s Global Consumer Survey, shows, subscription services are currently the most popular way of consuming paid digital content in the US and the UK. While digital distribution has become the new norm for music and video content, the willingness to pay for digital news content is still limited. Interestingly, Americans appear to be more open to spending money on digital content than Britons across all categories.

Description
This chart shows how many consumers in the UK and the US have paid for digital content across several categories.