What Chinese e-commerce apps know about consumers
Last week, a study conducted by the China Consumers Association revealed that the majority of Chinese apps collect and use a worrying amount of personal data. Most of the apps, including very popular e-commerce apps, collect at least location information, browsing history, and mobile phone numbers. Online shopping apps such as Taobao, JD.com and Tmall collect the most different types of data compared to other e-commerce apps.
The situation would likely look much less dramatic if the study had not revealed that only 53 percent of all apps analyzed have passed China Consumers Association’s assessment as having sufficient privacy terms and conditions. Around 34 percent of data collecting apps did not have any privacy policies at all.
This chart shows the share of e-commerce apps collecting and using personal data in China as of September 2018.