Bumble and Tinder are the most popular dating apps in the U.S. Bumble, which makes women initiate the conversation, has been making strides and has almost caught up to older service Tinder in the U.S., according to Statista Consumer Insights.
The female-led company behind the Bumble app went public on March 10, 2021, raising $2.15 billion. In the Statista survey, 35 percent of U.S. dating app users said they had used Bumble in the past 12 months – compared to 37 percent for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge, which promises to place a bigger focus on personality.
In an earlier survey, casual platform Ashley Madison was the most popular paid dating service, reaching 40 percent of paying customers, an identical result with the premium subscription of Tinder, which appealed to just as many. 9 percent of Americans said most recently that they were users of online dating services, while around 6 percent were using dating and matchmaking services offline.
