54 percent of urban Indians surveyed for the Statista Global Consumer Survey said that they read print newspapers daily. This astonishing number is the highest out of the 50+ countries covered in the survey, showing the different pace India is setting when it comes to print publications.
Another high result - 44 percent – came out of Austria and was the highest among European countries. In neighboring Germany, newspapers only had a reach of around 30 percent, a number comparable to that of South Africa.
In other nations, the decline of the printed press is more pronounced. Only 25 percent of French people and 20 percent of U.S.-Americans said they read print publications daily – at least in the two weeks before they were surveyed. China and Brazil had even lower interest in the printed word among their populations.
