Halloween is no small feat in the United States. With the average consumer estimated to spend more than $100 on Halloween-related items in 2025, it’s a multibillion dollar industry.
According to the Statista Dossier Halloween in the U.S., planned total expenditure has blown up from $3.3 billion in 2005 to nearly more than four times that, at a predicted $13.1 billion in 2025. Of all the Halloween-related items, consumers choose to spend the most money on costumes each year, and in some cases that even extends to their pets.
As our chart shows, using data from the National Retail Federation, when it comes to dressing up their cats and dogs, U.S. adults' favorite costume of choice is a pumpkin, followed by a hot dog, bumblebee, ghost and superhero.
