GoPro Has Trouble Sustaining Its Growth
On Wednesday evening, GoPro, the maker of portable action cameras that went public in 2014, released a statement saying it was cutting about 7 percent of its workforce. While officially labeled as a reallocation of resources, it’s hard not to read something into it, when the company announces its first-ever quarterly sales decline at the same time.
Looking at GoPro’s revenue growth since 2010, it appears as if the company is having trouble sustaining its growth. While it’s normal for growth rates to come down after a period of massive growth, the drop off in GoPro’s rate of revenue growth is rather steep. The company’s stock has been under pressure since autumn, when the company had (twice) slashed the price of the ultra-compact HERO4 Session camera just months after its July launch.
- Ad spending of GoPro worldwide 2012-2015Ad spending of GoPro worldwide 2012-2015
- Global unit sales of action cams 2010-2016Global unit sales of action cams 2010-2016
- Revenue from action cameras in Germany 2011-2015Revenue from action cameras in Germany 2011-2015
- Revenue of GoPro worldwide 2012-2015Revenue of GoPro worldwide 2012-2015
- R&D spending of GoPro worldwide 2012-2015R&D spending of GoPro worldwide 2012-2015
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