Yahoo - Before and After 4 Years Under Marissa Mayer
When Yahoo appointed Marissa Mayer as CEO in July 2012 her mission was clear: Find a way to stop the iconic company’s decline and bring it back to its glory days. Four years later, it seems pretty clear that this mission has and will not be accomplished. Yahoo’s core business continues to decline and the company is currently looking for a buyer to take over what is left of it.
During yesterday’s earnings call, Mayer defended her track record at the helm of Yahoo. "We took a hard, honest look at where we were and where we wanted to be and have taken necessary steps to get there," she said explaining her efforts to “create a better Yahoo”. Whatever the steps may have been, the outcome is sobering. As our chart illustrates, Yahoo’s results have worsened in pretty much every respect over the past four years. Despite the lackluster results, Yahoo’s shareholders don’t have much to complain about Mayer’s tenure: the company’s share price more than doubled since she was appointed four years ago.
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