British national newspaper "The Guardian" has decided to stop using Facebook's Instant Articles (IA) and Apple News. This is just the latest development in a larger debate about native versus networked content on social media. 'Publishers versus platforms' has been a topic for a while now. As our infographic shows there's a big divide among U.S. publishers concerning who is using instant articles.
Those critical to chunks of content being given away wholesale on social media platforms have a point when they say, they're not profiting from visits on their own websites, which of course impacts on individual publishers ability to market advertising on their site. Alas, nobody's going to pay you if you haven't got any traffic on your site. On the other hand publishers can profit big style from social media's increased reach and avoid losing users who can't be asked to follow links.
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