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Italy: users of the bike-sharing segment by age group 2020

Distribution of bike-sharing services users in Italy in 2020, by age group

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Supplementary notes

In bike-sharing, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations.

A third type of bike-sharing is peer-to-peer bike-sharing. With this format, bicycles that are owned by a private individual are made available for sharing. Bicycles are usually reserved via an online intermediary. Peer-to-peer bike-sharing is not included in the market definition of this segment (out-of-scope).

The revenue thus indicates the entire volume of bookings by users in the respective region, regardless of origin and destination. User numbers show only those individuals who have made a reservation.

All figures are estimates. Details on the methodology can be found at https://cdn.statcdn.com/static/img/outlook/MMO-Methodik_en.pdf

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