Nordics: e-commerce sales share by device 2019-2025

In 2021, around 61.6 percent of e-commerce revenue in the Nordic countries was generated via desktop computers. While only 36.9 percent of revenue came from mobile devices that year, the Statista Digital Market Outlook estimates that this channel will become increasingly important in the future. By 2025, almost 40 percent of sales will be conducted via this medium.

Share of e-commerce sales in the Nordic countries from 2019 to 2025, by device

Characteristic	Desktop	Mobile
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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