Garden & Patio

The multifaceted garden and patio industry involves a great variety of subcategories, ranging from grills to flowers and plants. In recent times, this market has experienced a shift toward digitalization and retail streamlining, with online channels and direct-to-consumer retailers notably increasing their market share.

Another major change in the garden and patio industry is a result of current events and the economic situation of the time. In fact, the goal of many consumers right now is to maintain an aesthetically-pleasing outdoor space without breaking the bank.

Forecast U.S. outdoor furniture market revenue
20bn USD
Forecast U.S. lawn and garden market revenue
147.3bn USD
Forecast worldwide grills and roasters market revenue
7.7bn USD

Market size

The great outdoors

Annual revenue of the lawn and garden market worldwide from 2019 to 2029 (in billion U.S. dollars)

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Further details: Visit original statistic Annual revenue of the lawn and garden market worldwide from 2019 to 2029 (in billion U.S. dollars)

The garden and patio industry has a large presence around the world. Whether it is grills, lawn chairs, or plants, people do not refrain from investing in their outdoor spaces. In fact, lawn and garden sales especially are expected to increase up to nearly 393 billion U.S. dollars in 2028. Furthermore, the value of the global outdoor furniture market was also forecast to grow and amount to nearly 63 billion U.S. dollars by the same year.

The Home Depot
Outdoor recreation in the U.S.
Home improvement in the U.S.

Market segments

Grilling around the world

Revenue of the grills & roasters market worldwide from 2019 to 2029 (in billion U.S. dollars)

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Further details: Visit original statistic Revenue of the grills & roasters market worldwide from 2019 to 2029 (in billion U.S. dollars)

As one of the most traditional ways of cooking, grilling meat remains a widespread activity around the world. Firing up the grill, barbie, or skottelbraai on a hot summer’s night is a popular pastime all over the globe, centered around the enjoyment of good food and great company. The barbecue grill market is one of the cornerstones of the garden and patio industry, showing steady growth in recent years. In 2023, the global revenue of the grill market reached six and a half billion U.S. dollars.

Outdoor recreation & sporting goods in the U.S.
Global revenue growth of grills & roasters
Grills & roasters market revenue in the U.S.

Regional overview

The global leader in the flower trade

Annual revenue of Royal FloraHolland from 2014 to 2023 (in million euros)

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Further details: Visit original statistic Annual revenue of Royal FloraHolland from 2014 to 2023 (in million euros)

The Netherlands is the main hub for international floral trade. Flower export companies in the Netherlands sell flowers which are grown in their own country, such as in the famous flower fields of the Keukenhof, but also resell imported flowers from mostly African countries. As such, Dutch flower exporters are able to sell any flower available, which attracts foreign flower wholesalers and flower shops. In most cases, the flowers will be sold at the Royal FloraHolland auctions.

Number of flower shops in the Netherlands
Value of trees, plants and flowers exported from the Netherlands
Leading export countries of Royal FloraHolland

Industry trends

Sustainability is taking over

Revenue from fair trade flowers in Germany from 2011 to 2023 (in million euros)

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Further details: Visit original statistic Revenue from fair trade flowers in Germany from 2011 to 2023 (in million euros)

As in many other industries, the garden and patio industry is also being influenced by a growing interest in the topic of sustainability.
An increase in sustainable backyards, respecting wildlife and nature is to be anticipated, as well as the use of eco-friendly soils, such as wood-based ones.
DIY composting methods also continue to attract consumers. This is likewise attributable to the fact that low-cost options are among the most sought-after among outdoor enthusiasts.

DIY & home improvement e-commerce in the Baltics
DIY retail in Japan
DIY & hardware store market data & analysis

State of the industry

  • Target audience: Planting and gardening enthusiasts in the United States
  • Target audience: Planting and gardening enthusiasts in the Netherlands
  • DIY retail in Japan
  • DIY & home improvement e-commerce in the Baltics
  • IKEA
  • The Home Depot
  • Home improvement in the U.S.

Industry definition

All consumer goods that are primarily used in private gardens or patios fall under the garden and patio category. This includes grills and barbecues, flowers and plants, garden furniture, and other garden or patio equipment. Statista offers production, trade, consumer behavior, and retail data on all the relevant subcategories, including a large number of statistics on the flower market in the Netherlands. In addition, Statista Industry Reports, Market Outlooks, and surveys are available.

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