Digital Audio Advertising - Worldwide

  • Worldwide
  • Ad spending in the Digital Audio Advertising market is projected to reach €10.18bn in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 4.44%, resulting in a projected market volume of €12.11bn by 2028.
  • With a projected market volume of €5,911m in 2024, most revenue will be generated in the United States.
  • In the Digital Audio Advertising market, the number of listeners is expected to amount to 1.6bn users by 2028.
  • The average ad spending per user in the Digital Audio Advertising market is projected to amount to €7.27 in 2024.
  • In the Digital Audio Advertising market, 77% of total ad spending will be generated through mobile in 2028.

Key regions: India, Germany, Asia, United Kingdom, Japan

 
Market
 
Region
 
Region comparison
 
Currency
 

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Overview

  • Ad Spending
  • Key Players
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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