Russians on audio social media apps by age 2021

Among Russians aged 14 to 34 years, 43 percent were not attracted by the audio format of social media applications as of March 2021. In the age group from 35 to 54 years, 31 percent found audio social media apps interesting. In February 2021, nearly 867 thousand users from Russia installed Clubhouse.

What is your opinion on the social media shift toward audio formats, extension of the audio content? Does that communication format attract you?

Characteristic	Negative opinion, the new format does not arouse interest	Positive opinion, I find it attractive	Difficult to answer
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Release date

March 2021

More information

Region

Russia

Survey time period

March 2021

Number of respondents

500 respondents

Age group

14 years and older

Supplementary notes

The original question was worded by the source as follows: "Как Вы смотрите на переход соцсетей к аудиоформатам, на расширение аудиоконтента? Вас лично привлекает такой формат общения или нет?"

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