Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 67.3 of respondents stated their organization was building a customer data platform (CDP) as a countermeasure to the process of phasing out of third-party cookies announced by Google and Apple; 61.9 percent of respondents said they were developing a first-party data strategy.