During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 67.3 of respondents stated their organization was building a customer data platform (CDP) as a countermeasure to the process of phasing out of third-party cookies announced by Google and Apple; 61.9 percent of respondents said they were developing a first-party data strategy.
Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020
among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries
Method of interview
Online survey
Supplementary notes
Original question: "What steps are being taken to address these impacts?"
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Adweek. (October 27, 2020). Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. "Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020." Chart. October 27, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. (2020). Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. "Measures Undertaken by Marketers from The United States to Counter The Impact of The Deprecation of Third-party Cookies as of September 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek, Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 Statista, https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/ (last visited May 27, 2022)
