During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 67.3 of respondents stated their organization was building a customer data platform (CDP) as a countermeasure to the process of phasing out of third-party cookies announced by Google and Apple; 61.9 percent of respondents said they were developing a first-party data strategy.
Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020
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Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
18
- Packages of Nabisco Oreo (regular) cookies eaten in the U.S. 2020
- Sales share of the leading cookie vendors in the U.S. 2022
- Cookie sandwiches manufacturing sales value weight in the United Kingdom 2008-2021
- Quarterly retail sales of cookies, confectionery and snack foods in Canada 2014-2021
- Sales value of cookies in Canada 2013-2018
- Packages of Murray Sugar Free cookies eaten in the U.S. 2020
- Packages of Pepperidge Farm Chocolate Chunk cookies eaten in the U.S. 2020
- Packages of Nabisco Double Stuff Oreo cookies eaten in the U.S. 2020
- Canada's cookie sales by type 2018
- Frequency of biscuit and cookie consumption in Japan 2017
- Brazil: cookies export value to the U.S. 2017, by type
- Brazil: leading cookie & cracker companies 2019
- Sweet biscuits manufacturing sales volume in the United Kingdom (UK) 2008-2021
- Cookie market: key companies in the U.S. 2022, based on unit sales
- Packages of Keebler Vienna Fingers cookies eaten in the U.S. 2020
- Changes in interaction strategies with consumers due to COVID-19 worldwide 2020
- Cookie share of bakery department sales in the United States in 2018, by region
- Marketing strategies by hotels during the economic crisis
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Statistics
- Packages of Nabisco Oreo (regular) cookies eaten in the U.S. 2020
- Sales share of the leading cookie vendors in the U.S. 2022
- Cookie sandwiches manufacturing sales value weight in the United Kingdom 2008-2021
- Quarterly retail sales of cookies, confectionery and snack foods in Canada 2014-2021
- Sales value of cookies in Canada 2013-2018
- Packages of Murray Sugar Free cookies eaten in the U.S. 2020
- Packages of Pepperidge Farm Chocolate Chunk cookies eaten in the U.S. 2020
- Packages of Nabisco Double Stuff Oreo cookies eaten in the U.S. 2020
- Canada's cookie sales by type 2018
- Frequency of biscuit and cookie consumption in Japan 2017
- Brazil: cookies export value to the U.S. 2017, by type
- Brazil: leading cookie & cracker companies 2019
- Sweet biscuits manufacturing sales volume in the United Kingdom (UK) 2008-2021
- Cookie market: key companies in the U.S. 2022, based on unit sales
- Packages of Keebler Vienna Fingers cookies eaten in the U.S. 2020
- Changes in interaction strategies with consumers due to COVID-19 worldwide 2020
- Cookie share of bakery department sales in the United States in 2018, by region
- Marketing strategies by hotels during the economic crisis
Adweek. (October 27, 2020). Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. "Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020." Chart. October 27, 2020. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. (2020). Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek. "Measures Undertaken by Marketers from The United States to Counter The Impact of The Deprecation of Third-party Cookies as of September 2020." Statista, Statista Inc., 27 Oct 2020, https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/
Adweek, Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 Statista, https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/ (last visited March 23, 2023)
Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 [Graph], Adweek, October 27, 2020. [Online]. Available: https://www.statista.com/statistics/1221696/measures-impact-third-part-cookie-depreciation-usa/