Cookies depreciation countermeasures U.S. 2020

During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 67.3 of respondents stated their organization was building a customer data platform (CDP) as a countermeasure to the process of phasing out of third-party cookies announced by Google and Apple; 61.9 percent of respondents said they were developing a first-party data strategy.

Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020

Characteristic	Share of respondents
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Release date

October 2020

More information

Region

United States

Survey time period

August 26 to September 15, 2020

Number of respondents

259 respondents

Special properties

among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries

Method of interview

Online survey

Supplementary notes

Original question: "What steps are being taken to address these impacts?"

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