In-app purchase revenue of Tencent's WeChat YTD 2025, by country or region

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Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue

CharacteristicRevenue in million U.S. dollars
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Statistic: Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars)
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AppMagic

Release date

August 2025

Region

Worldwide

Survey time period

January 1 to July 31, 2025

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.

The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.

Figures have been rounded for a better understanding.

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