A survey in April 2022 found out that celebrity or KOL endorsement was the most preferred marketing method among Chinese consumers. Other popular marketing channels were short video placement and amateur recommendation.
Popular marketing strategies among surveyed consumers in China as of April 2022
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iiMedia Research. (May 7, 2022). Popular marketing strategies among surveyed consumers in China as of April 2022 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. "Popular marketing strategies among surveyed consumers in China as of April 2022." Chart. May 7, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. (2022). Popular marketing strategies among surveyed consumers in China as of April 2022. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research. "Popular Marketing Strategies among Surveyed Consumers in China as of April 2022." Statista, Statista Inc., 7 May 2022, https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
iiMedia Research, Popular marketing strategies among surveyed consumers in China as of April 2022 Statista, https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/ (last visited November 09, 2024)
Popular marketing strategies among surveyed consumers in China as of April 2022 [Graph], iiMedia Research, May 7, 2022. [Online]. Available: https://www.statista.com/statistics/1311357/china-preferred-marketing-methods-among-consumers/
