J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowCompany reputation's impact on the consumer's purchase decision in the U.S. 2023
As of September 2023, 58 percent of adults surveyed in the United States agreed that a company's reputation is a major factor in purchasing a product or service. Approximately 33 percent of respondents recognized it as a minor factor, while nine percent stated it was not a factor at all.
